Where are the grown ups? Adulthood vs adulting | Mumbrella360 video
In this video from June’s Mumbrella360 conference, Buzzfeed’s Edwin Wong explains exactly why we’ve become a planet of big kids who are struggling to grow up – and how publishers can utilise that.
During his session at Mumbrella360, Buzzfeed’s SVP of research and insights, Edwin Wong, detailed his research into the curious phenomenon of ‘adulting’.
As Wong explained to the audience, an adult can be defined biologically, as a human who has reached sexual maturity. An alternative definition posits an adult is “a person, that is regarded as independent, self-sufficient, and responsible.”
Wong’s favourite definition, however, comes from Wikipedia, where the definition of an adult is listed as “inconsistent and contradictory.”
