Where to get a guaranteed audience: AFL and NRL 2026 schedules drop
AFL premiers for the past two seasons, Brisbane, promote their 2026 season
In mid-November every year advertisers get handed a detailed schedule of where to find guaranteed TV audiences for the year ahead.
It comes via the AFL and NRL fixtures.
As TV audiences continue to fragment, one of the guarantees for big crowds is live coverage of major Australian sports.
Next week it will be the start of The Ashes. Next year it will be via the AFL and the NRL. Forget about which of those codes is the biggest – they are both must-haves for many major brands.
Broadcasters having any say in the schedule effects the integrity of the sport.