J&B Whisky launches graphic 360 video series of its origin stories

The story of J&B Whisky is brought to life in a series of new graphic 360 degree videos telling the story of the heritage of the brand.

The Moet Hennessey Diageo-owned spirit used French agency MNSTR to develop the new web-based campaign, which tells the stories of founders Giacamo Justerini and Alfred Brooks.

https://www.youtube.com/watch?v=Xs_oGlF1xBU

The videos open on the label of the brand, and use that as a doorway to explore the worlds of Justerini and Brooks, and the evolution of the brand from 1750 through to the 1920s, creating graphic-novel like cityscapes of London in red and yellow for people to explore as the voiceover tells the tale.