The White Agency wins U by Kotex following pitch
Kimberly-Clark Australia has awarded its U by Kotex digital account to The White Agency following a four-way pitch process.
The White Agency’s managing director Andrew Davenport said: “This is a fantastic client win for White and we’re looking forward to the challenge of working with a dynamic brands. The team is really excited about this campaign and achieving great things together.”
The agency will be responsible for the overarching digital strategy, creative execution and ongoing social management across Australia for the brand.
Kimberly-Clark Australia senior brand manager Gabbi Davidson said: “U by Kotex is focused on driving stronger connections with consumers and we see digital as a key channel in helping us achieve this.
