NSW Police’s super hero name game did not go well

There are plenty of Sydneysiders less than impressed the the lockout laws some claim have turned the city’s entertainment districts into ghost towns.

So when the social media unit at NSW Police decided to launch a fun little campaign on Facebook announcing that “Sydney is getting a New Hero”, it didn’t take long for the conversation to shift from anticipation to anger.

Indeed it never seemed to hit the anticipation stage.

Sydney's new hero

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.