Who says reality TV needs to be original?
Reality television isn’t known for being original, so it seems appropriate Channel Nine seems to have (liberally) borrowed from its US counterpart for its new promo for The Voice.
Here’s Nine’s promo for the latest season, introducing audiences to new judge Jesse J and new co-host Sonia Kruger…
https://www.youtube.com/watch?v=irTa7gjPK5M&feature=youtu.be
They enter these frame for frame copies in Australian Awards and sometimes they win. It’s embarassing. This is exactly what they did with the launch of the voice kids. Copied the Israel promo, again, frame for frame and ended up with a gold Promax. Where’s their originality? http://youtu.be/3NlAsZh4AdU
This is what 9 does and they’re ok with it. It’s hardly the discovery of Terra Australis. They know they’ll be caught out and don’t care anymore. As in the past, it usually works really well for them. Entering them in awards is another story. That’s fraud. And to anyone who has entered or excepted one of those awards, make no bones about it, you’re the Ben Johnson of promos and you’ve not only robbed someone who truly deserved the award, you’re also flying in the face of what those awards should be about.
Nine’s best creatives left years ago.
Surely not boycotting the awards until the rules are changes makes everyone somewhat complicit as well?
Got to put your money where your mouth is eventually…
Surely it doesn’t matter. It’s a promo for a global franchise. Wouldn’t it make sense to format the promos as well if they help sell the brand?!?!
Both remind me of a channel 9′ promo of about 15- 20’years ago, had a whole bunch of this inhouse celbs dancing and flying – including Christopher Walken? Can’t be bothered googling for the link. – others may know of that to which I refer?
Who cares, it’s a global brand with a local execution. For all we know they are obliged to use the ‘creative concept’ provided by the licensor.