Who scored the most goals? Don’t believe the internet
Who has scored the most goals in football? For a seemingly straightforward question, DDB Aotearoa and Correct The Internet have discovered that the answer is often wrong.
In a keynote presentation at the Mumbrella Sports Marketing Summit today, Gary Steele, chief creative officer of DDB Aotearoa, and Rebecca Sowden, founder and founding partner of Team Heroine and Correct The Internet, told the crowd that heightening the visibility of women’s sports needs to start with getting the facts straight online.
