Discrimination is a bigger reason to complain about ads than sex for the first time
Banned for objectification
Discrimination or vilification was the main reason for people to complain to the Ad Standards Bureau last year.
28.5 per cent of complaints were for this reason, up from 20.7 per cent in 2011.
An ad for Lynx was believed to discriminate against the elderly, Libra Tampons was said to mock transgender people and New Idea was deemed by some to be offensive to the Amish community.
Sorry to be the pedant and defacto sub Mumbrella, but “sheered”? The word is “shorn”, past tense (or even present continous tense) of “shear”. “Sheered” is a nautical term meaning veered off course.
“Sheared” would be the correct spelling and would also be appropriate in the sentence above.