Why are there no great cricket ads?
I bloody love this time of year. The news agenda starts to slow down and The Ashes becomes a permanent fixture in the background at home and in the office.
And I can’t think of another event that has so many ads made specifically for it. Grand Finals may draw bigger individual audiences, but they come and go in a few hours of course.
Because of the longer nature of The Ashes, it’s a bigger deal. Arguably, it’s the closest we get to a Superbowl effect for advertising.
But the standards thus far have been disappointing.
you appear to have missed this one….
http://www.threebillion.com/puma-cricket-video/
I couldn’t agree more. This is rich territory to mine. Why not frame something funny around the intense rivalry between the Poms and the Aussies, anything but the cack-handed product-driven promotions that we are seeing at the moment.
Because clients don’t buy it. Simple.
Vodafone got more coverage than Milo
The worst part of summer, the worst part of cricket are the lame ads I’ve been watching for 30+ years now. Every year I re-double my efforts to NOT to eat KFC due to the assault on the viewers’ intelligence and their general unfunniness which grows exponentially as the summer wears on…
The Earl Of Twirl? Creepy much? And complicated.
This is my absolute favourite cricket ad:
https://www.youtube.com/watch?v=w9qIssi2WuA
Steve Waugh – Keep Walking
https://www.youtube.com/watch?v=S5fjWxIG7Lo
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