Why are there so few?

Katie Rigg-SmithWhat does it take to make it as a female CEO in the Australian media, marketing and entertainment industry? In a piece that first appeared in EncoreNic Christensen investigates.

It didn’t take long for a flood of congratulations to arrive. Within minutes of the news of her appointment as chief executive officer of media agency MindShare breaking, Katie Rigg-Smith was inundated with congratulatory messages.

Many of the messages she received were from the usual suspects: colleagues, competitors and industry observers but there was another group quick to congratulate the 34-year-old, who is now the only woman currently leading a major Australian media agency.

“I received a lot of emails, Facebook and LinkedIn messages from young women saying they were excited to see a female become CEO,” says Rigg-Smith.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.