Australia is failing to crack the Asian market, publishers told

Roshni Mahtani, CEO and founder of Asian parenting website Tickled Media, told Australian publishers at yesterday’s Mumbrella Publish conference that they’re missing a trick by failing to tap into the Asian market.

“That’s the beautiful thing about Australia – even though this room doesn’t really represent it if you look around – but 50% of the market here are immigrants or have been born to immigrant parents. That’s great – it means you can probably launch to a lot of countries out of this one country,” she said.

Mahtani: “I don’t think Australia is that far away from the rest of Asia”

“You don’t have to be in Hong Kong to launch a Cantonese website – we launched out of New York.”