Why Boody chose to highlight underwear discomfort in debut campaign via The Hallway

September 25, 2023 9:33

Bamboo underwear brand Boody has launched its debut creative campaign, ‘Make Yourself Comfortable’, in collaboration with indie agency The Hallway.

The out-of-home (OOH) led campaign features a diverse series of women displaying the ‘unmistakable’ marks left by uncomfortable underwear, inviting women to instead make themselves comfortable in Boody.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.