‘Why can’t we stop cancer, Dad?’ asks boy in Cancer Council’s Christmas appeal
Cancer Council NSW’s Christmas Appeal campaign has launched, created by Spark Foundry, which won the account in May.
The campaign, which runs until the end of December and aims to drive donations, focuses on children’s curiosity, with a small boy in hospital asking his father questions like “Why is [Rudolph’s] nose red?”, “Why does Santa have white hair?” and “Why can’t we stop cancer, Dad?”
Beautiful, heart breaking creative. Incredible job everyone – had my tearing up at my desk.
Now there’s the emotion! Well done Pauly & team