Why Google TV matters
“Google TV is a bigger deal than you think.”
Forrester’s James McQuivey on why Google has a shot at grabbing TV’s pot of money
“Google TV is a bigger deal than you think.”
Forrester’s James McQuivey on why Google has a shot at grabbing TV’s pot of money
"*" indicates required fields
You don't have credit card details available. You will be redirected to update payment method page. Click OK to continue.
Sign up to our free daily update to get the latest in media and marketing.
Linkedin
A lot of people are underestimating the impact Google TV will have. This is not like anything we’ve seen in the STB/TV area before. This is Android for TVs. It’s an operating system layer that can exist on any IP-connected television, cable box, set top box, PVR, etc. It has an app store so people can download applications direct to their TV or TV-connected box, which can put ‘sit back’ experience for every content offering the consumer could want. Plus it puts a layer of conformity across what at the moment are a hugely fragment array of TV-based offerings.
People keep focusing on what the limitations of the hardware devices that are being launched with Google TV, but it’s only the beginning. They are merely demonstration units – Google will strike more and more deals with people building IP-connected units to use Google TV instead of developing their own software layer.
User ID not verified.