Why marketers will struggle to get consumers on board with autonomous vehicles
Automotive marketers have a massive job in front of them to convince consumers to get on board with autonomous vehicles, Toyota’s CMO Wayne Gabriel has said.
Gabriel said even though there were 1,200 deaths on Australian roads last year, the second machines are involved, every death creates doubt and becomes an ethical dilemma.
Gabriel: Auto marketers have to convince consumers to take a leap of faith
I agree with this and do not just take it as spin from a ‘traditional’ car manufacturer. When I am sitting in the front passenger seat of a normal car, at least I can be a second set of eyes and yell for the driver to “BREAK!!!” if need be, as a child jumps out, on a busy street, from between some parked cars. Secondly, on a highway and travelling 110km p/h, I might spot the kangaroo, which is just about to jump over the central reservation, into our lane.
If we look at the driverless transport that we do use, such as a monorail, (or London’s ‘Docklands Light Railway’), there is nothing that can cross the path of these vehicles… It will be interesting to watch.
That’s odd. I would yell “BRAKE!”