Why Optus must start with ‘Yes, we blew it…’
Optus’ reputation has taken a direct hit due to the company’s most recent outage. Director of growth and strategy at The Content Agency’s Lush, Stephen Ellis, takes a look at why Optus needs to acknowledge its shortcomings.
Optus will need more than optimism to rebuild its reputation in Australia.
Optus’ marketing team have a sizable challenge in front of them following the outage that left millions of its customers without access to the internet and phone calls for more than 12 hours.
Stephen Ellis
