Why some live reads simply don’t work
Radio people love to talk about the power of radio, and perhaps there is no bigger (or newer) advocate of its power than its latest recruit, Russel Howcroft.
In perhaps the least surprising revelation of the week, Howcroft told marketers that “as crazy as it might sound” (not that crazy, Russel) he can’t wait to do live read scripts.
Fellow 3AW presenter Neil Mitchell, however, had a less flattering take on live reads, particularly when he was pushed on how to make it work.
Liana Dubois, Russel Howcroft, Neil Mitchell, Brooke Corte and Ralph van Dijk at The Big Ideas Store
I remember working as a media monitor, and hearing major Gillard critic David Oldfield doing a live read for the benefits of the carbon tax, something he’d spent a lot of time criticising.
It was brilliant, but he really shit his pants over it.