Why the ‘Big Quit’ is happening in the PR world

All hail! The way we work, our attitudes towards work-place culture and general approach to life has cha-cha-changed. I’d argue it changed a long time ago; we just didn’t have the people power to flip the systems we inherited that no longer serve the way we think and live.

Finally inflexible structures and defined roles within homes propping us up so poorly for so long are tumbling down. Good. Yep we’ve all heard about the great resignation, the big quit, the quiet quit, the vibe shift, the death of hustle culture, and funerals for all things girlboss. Again, good.

It feels like just seconds ago the self-employed were all clinging to clients and employees desperate to keep their jobs, and dodge being potentially the next Covid-time staff-cut, cab off the rank. Yet here we are, hop-skip-and-jumping the hell out of there one hot minute we sense values are not aligning. Old friends included. It seems our tolerance for anything less what synchronises with our own personal identity and personal brand is low, really low.