Why timing is key when it comes to PR
Today’s political changes are a prime example of playing the news cycle writes Pure Public Relations managing director Phoebe Netto.
The NSW Premier Gladys Berejiklian announced her resignation today, after the state’s corruption watchdog revealed that she was under investigation. The NSW Independent Commission Against Corruption (ICAC) is probing whether Berejiklian breached public trust when she awarded grants to several community organisations between 2012 and 2018.
Gladys Berejiklian
Don’t for a minute think the timing of this was coincidental. The Friday of a long weekend is the perfect time to announce big news that you want to be given mileage. Lots of it.
