Why wearables won’t work within silos
Where have all the wearables gone? The next big thing hasn’t sunk without a trace it’s just waiting for a vital connection to happen, says Jimmy Diamond.
It seemed only yesterday you couldn’t swing a cat (or a CAF – geddit?) in the media industry without hitting someone spruiking ‘wearable’ wares as the way of the future; the ‘next smartphone’; the new status quo.
That’s why I was surprised to make it all the way through an action-packed three days at Mumbrella360 recently without the words ‘wearable technology’ so much as rousing a mention, let alone warranting a dedicated keynote speaker or panel discussion.
So what happened: when did the tech trend set to transform the media landscape suddenly slip off the radar? Is it just a glitch, or have we unplugged from wearable tech trend?
Still just an idea looking for a strategy
I think you can summarize this as ‘silos are not what people actually want in the end’