Why you should look out the next time you’re waiting for your flight
A top tip if you’re involved in launching new drink products and don’t want the market to know about it yet. Particularly if you also don’t want competitors to know that the range includes new shape packaging targeting 5-12 year olds “to make the juice look fun!”.
Don’t work on your internal Power Point presentation on Sydney-Melbourne Qantas flights, as someone from Mumbrella might be sitting across the aisle from you.
For what it’s worth, the name of the product doesn’t do much for Dr Mumbo, even if the launch is being backed by a TV campaign and point of purchase promotions.
And the slogan is a bit bland.
But the below-the-line kids game idea sounds just swell.
Oh, come one! You can’t just give us that little morsel and NOT tell us what brand it is!!!! Why not stick the knife in if you can and spill the beans??
working on planes has now been ruined thanks to tim burrowes!!
Were you flying coach?
Before productivity in the sky takes a nose dive, go buy one of these anti-mumbrella screen protectors: http://www.shop3m.com/98044049.....ilters_POW
Hats off to being flexible enough to use a laptop in QF domestic economy.
No such issues on my plane. Emphasis on “my”.
Maybe one of these Anti Mumbrella Sweaters is the way to go.
http://geek-ware.blogspot.com/.....eater.html
Two words – privacy screen. The best $50 you will spend this year. I’ve had one on the last 4 laptops and worked around the world on my laptop on planes, trains and buses safe in the knowledge no-one can see what I am working on.
Andrew Grill
http://www.londoncalling.mobi
London
Speaking of ‘top tips’ Tim:
http://www.fishtank.org.uk/hum.....ticleid=61