Why YouTube is set to drive results for advertisers and agencies in 2022 and beyond
With audiences switching to YouTube in their droves, here’s why it’s essential for advertisers to make the switch to streaming as they look ahead and plan that all-important 2022 media mix.
The way we watch video on the TV screen has forever changed, with streaming platforms becoming the preferred platform of choice for audiences across Australia and New Zealand. For years, viewers had to rely on whatever content was served to them; but now through the play button, people are telling us what content is popular and engaging.
YouTube reached more than 16.7 million Australian adults in July 2021, with 8 million Aussies watching YouTube on their TV screens in March 2021. People choose YouTube over linear TV and other ad-supported platforms because its content is far more relevant to their lives and interests.
YouTube’s Brandcast, the company’s ‘upfronts’ moment, highlighted the critical importance of this shift for advertisers and agencies, celebrating YouTube’s creator ecosystem and its ability to promote brands in the right place, at the right time. As we all cast our minds ahead to 2022, what’s clear is that now is the time to re-think YouTube’s role in the media mix.
Launched in May 2005, YouTube’s mission is to give everyone a voice and show them the world. We believe that everyone deserves to have a voice, and that the world is a better place when we listen, share and build community through our stories. YouTube is a Google company.
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