Whybin TBWA makes major move into shopper marketing with new hire from Octagon

February 9, 2016 9:25

Hot on the heels of its win of the Lion shopper marketing account, Whybin TBWA has bolstered its team, naming Wylie Fowler as general manager of Integer.

Fowler comes across to the shopper marketing specialist from Octagon where he worked on experiential, retail and integrated advertising projects for a wide variety of clients.

The move to hire a general manager comes after a series of new business wins for Integer along with the Lion business.

Georgia Bruton, managing director of Integer Australia, said that the creation of the role would give the agency a fresh approach.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics