Whybins opens ‘sexy consumer’ Eleven PR in Sydney

Ad agency Whybin\TBWA has launched a sister PR brand Eleven in Sydney.

The agency, which has existed as a TBWA group brand in New Zealand since 2006, will be run by Rob Lowe, who joins from One Green Bean. NRMA Insurance is its founding client.

“It’s very much a sexy consumer PR agency that will compete with Zing and One Green Bean,” said Paul Bradbury, CEO of Whybin\TBWA Sydney.