Whybin\TBWA Melbourne’s ANZ equality work wins Gold in PR at Cannes

Whybin\TBWA Melbourne’s work for ANZ bank has picked up Australia’s third gold at the Cannes Lions festival overnight for its Pocket Money campaign.

The campaign, which got kids to do chores then paid boys and girls inequitably for them, won gold and bronze in the PR category.

https://www.youtube.com/watch?v=LfrK4Ef2FFU

Sister office Whybin\TBWA Sydney and Maud picked up a silver for its own social responsibility campaign for David Jones, ‘It’s In You’, while Leo Burnett Melbourne and Insideout PR picked up bronze for its Headspace Reword campaign which aims to curb cyber-bullying.