Whybin\TBWA Sydney and Eleven PR campaign feeds sheep on celebrity tweets to make M.J. Bale suits for the Socceroos
Whybin\TBWA Sydney and Eleven PR have launched a campaign in which they used tweets of support from celebrities and media when the Socceroos qualified for Brazil have been grown into grass on a two acre paddock in Cooma, NSW and then eaten by Merino sheep whose wool will be used by M.J. Bale to prepare suits for the national team.
https://www.youtube.com/watch?v=dlA5RLHTpMI#t=40
The announcement:
