Whybin\TBWA Sydney and Eleven win gold at the Global Facebook Awards

Whybin\TBWA Sydney, Eleven and M.J, Bale have won gold at the Global Facebook Awards for “Unsuitable Journey”.

The announcement:

Whybin\TBWA Sydney\Eleven and M.J. Bale have won gold at the Global Facebook Awards for “Unsuitable Journey”.

Of only nine awarded globally, Unsuitable Journey won Gold in Beyond Facebook /Integrated category.

Conducting a real time travel torture test through Facebook and Instagram to shoot 2016 Winter campaign, M.J. Bale dressed an unsuspecting model in Sydney for a fashion shoot over 5 days non-stop, 9 Countries, 10 modes of transport, no sleep and 1 suit.

Source: Whybin\TBWA media release