Wicked Campers slogan that sparked Change.org petition ruled against by ad watchdog
The Wicked Campers slogan which sparked a storm of protests from campaigners and finally forcing the company to change its marketing strategy has been ruled against by the Advertising Standards Board (ASB).
It is the 10th time this year the company has been found to have breached the advertising code over a slogan on one of its vehicles.
The slogan “In every princess there is a little slut who wants to try it just once” was the motivation for teacher Paula Orbea to draw up a Change.org petition after her daughter saw it on the back of a van, which led to Wicked Campers pledging to remove the controversial slogans from the sides of its vans and apologising.
Complaints made to the ASB said the slogan promoted gender inequality, with one saying: “Not only does it lack respect for women, it even seems to condone sexually coercive behaviour towards women because apparently, despite outward appearances and objections, all women ‘want to try’ all sexual acts.
The whole ethos of this business is a joke. What kind of legislative system allows the promotion of a neanderthal retard culture like this and treats it like business as usual. No other media would carry anything like this – they should be litigated out of business. Said same legislative system wants to fine us when we cross the road if the little green man isn’t lit up. Priorities?
I wonder if various state road licencing authorities could pay special attention to investigating these vehicles for roadworthiness?. Such vigilance may dent the business viability?
Strange how people are arguing protecting free speech regarding the Free Palestine billboard but do the opposite when it comes to Wicked Campers. You can’t have it both ways people.