Wicked Campers – Australia’s most out-of-control advertiser – is first to reach 100 watchdog rulings
Wicked Campers has become the first brand to be subject to 100 different case investigations by adland watchdog the Advertising Standards Board.
In a ruling published on Friday the renegade advertiser – which has ceased responding to the ASB when complaints are investigated – was once again found to be breaching the voluntary Advertiser Code of Ethics with its use of an image of the interior of one of its vans on its website with the word “cunt” clearly visible.
who books this crap? you’d have to be an A-grade imbecile to actually ride around in one of these things
For who they are trying to target, this is great advertising (both format and creative) so why would they stop? It’s clear the ASB has no power to really enforce wicked to stop and every time they get complaints they are rewarded with free publicity!
These guys clearly have no concept of the implications their continued breaches will have for the future of industry self-regulation. Enough negative media attention will inevitably showcase the toothlessness of the ASB to the general public, and force the government’s hand. Legislation here we come!
Nobody gives a shit. Wicked ads are hilarious. Voluntary regulators are useless. Ad industry needs proper regulation anyway.
The ASB needs a kick in the B…s if they had any,no social conscience. This stuff belongs to stag parties brain dead Jobbos and down the toilet.
This needs immediate action. It’s vile, vulgar and degrading to women and decent men and children should not be exposed to such vulgarity. How it’s existed as being ok for so long is unbelievable. It needs the government to act NOW. No excuses!! It should never been allowed to get to this.
This is just fucking disgusting. People really need to grow up.
Am I the only one that couldn’t stop laughing at those complaints?