Wicked Campers hit by advertising watchdog for pot-smoker promo
A sales promotion by rogue advertiser Wicked Campers has fallen foul of the advertising watchdog, on this occasion for encouraging the smoking of cannibis while driving.
The internet promotion – which invites its young target market to enter the promo code IMSTONED – prompted complaints from the public that the caravan rental company was “encouraging dope addicts to drive caravans”.
Copy from the promo – which is still live despite the Ad Standards Board’s ruling that it should be discontinued – reads:
If you’re really naughty and enjoy an occasional spliff (even though it’s ILLEGAL) then call our Roadtrip Planners (they’ve been sniffing glue…but that’s not illegal) and tell them you’re a massive pot head…and we’ll give you a crazy discount on your campervan hire!
Damn that ad was effective, I just woke up in the back of a camper in Tumut with a bucket bong next to me…. All makes sense now… Anyone know where I can buy some Burger rings round here?
DUDE! Wheres my Van??
Reefer madness, see the Yanks were right. Next the earth will be hit by meteors and the idiots that complain about crappy advertising like this will turn into the horsemen of the apocalypse and slay the evil bastards that created it. I’m sure they mean people to stop driving before they smoke.
I’m sure they will just toke it on the chin.
I like these guys. Limited media spend so they raz the market and get them to do the work for them. And they keep doing it, and people keep falling for it. Fair play to them.
Good on Wikd – funnier than Dick Smith’s shock ads.
This might amuse some, intrigue others, outrage drongos.
TL; DW – CNN found stoned (and not drunk) drivers aren’t unsafe drivers.
http://youtu.be/dw1HavgoK9E
At least Dick Smith garned some community support, this idea was just stupid!