Wide release expected for A Heartbeat Away

Producer Chris Fitchett says A Heartbeat Away will try to capture the same wide audience as Bran Nue Dae and Strictly Ballroom, with more than 100 copies and a “heightened musical reality” and oil-painting look.

“Hoyts Distribution and we filmmakers see A Heartbeat Away as a multiplex film. If it turns out ok, which we’re confident it will, the target will be a family audience, very wide, which is the one going to see Bran Nue Dae,” Fitchett told Encore.

Fitchett believes Rachel Perkins’ hit musical Bran Nue Dae was “marketed really well” with a wide multiplex distribution that suited the film and its audience.

“The trailer said “this is a fun film” and the audience went to it. They were intending to make a feel-good film, which would appeal to a wide audience, and they succeeded.”