Wild animals roam Woolworths aisles for promotional campaign
Supermarket chain Woolworths has launched a TV ad to promote its Aussie Animals promotional campaign developed in partnership with Taronga Zoo.
In the ad, created by Droga5, a boy encounters wild Australian animals in the aisles of Woolworths supermarkets.
The campaign will run through September and October with the supermarket giving away four educational animal cards with every $20 spent and marketing a collector’s album.
Cameron Kerr, director of the Taronga Conservation Society Australia, said: “Partnering with Woolworths has given us an unprecedented platform for zoos to highlight Australia’s exceptional wildlife in a vibrant and engaging way.”
Has this been graded?
Seems very washed out.
Hopefully its the WIP
Thanks for your support Ben.
Washed out. Don’t you mean washed up? Like your career?
OK… as above…why does it look so bad? Must be the rough cut? Grade?
This “partnership” is very one sided – besides from the little logo on the pack of cards at the very end of the commercial – there is little to no sight of the poor Toronga Zoo brand….
I’ve seen the ad on TV and it is washed out there as well. It seems to be a deliberate special effect.
The rubber crocodile being wobbled by stage hands is an embarrassment.
It’s not as if crocs are in short supply. They’re free and plentiful.
This just looked cheap.
I will never step onto a Woolworths again. They really need to do something about the animals in the aisles. It is a real OH&S matter.