Will Novak Djokovic’s exclusion still bring in ratings for Nine? The industry’s view…
After tennis fans around the world heard that the world’s #1 had his Australian visa revoked, Mumbrella asks industry leaders what their thoughts are on whether his exclusion in this year’s Australian Open will affect the network’s TV ratings.
“The Djokovic saga is nothing but good news for Nine,” Spinach GM, media director, Ben Willee, tells Mumbrella. “Anything that generates more attention and speculation for an event is money-can’t-buy free publicity.”
Pearman Media’s Steve Allen, agrees with Willee, admitting, “It gives Nine a massive amount of publicity, good and bad, but generally good for the telecast, because it’s highlighting an event that’s about to happen. It’s millions of dollars worth of publicity that concentrates people’s minds to say, ‘Hey, the Australian Open is happening on Nine, and you can watch it next week’”.
The industry’s take on how Novak Djokovic’s (pictured) inclusion in the Australian Open will affect Nine’s TV ratings
