Research phase begins for Williams Report

Recruiter Williams International is gearing up for the research phase of its annual industry perception study of Australia’s top creative agencies.

Called The Williams Report, the study is now into its ninth year, and covers criteria such as agency reputation and employer brand attractiveness.

This year’s report focuses on leadership and investigates future options and strategies for the industry, according to the report’s author Nick Williams.

Questionnaires are to be sent out this week.

In last year’s report, Clemenger BBDO and DDB were seen as the agencies with the most momentum and strongest leadership, while BMF and Droga came out on top as the two most attractive agencies as potential employers.