‘The great geoblock of Wollongong’: Bruce Gordon tells Nine to turn off live streaming, but to what end?

Nic-Christensen-234x151-234x151-234x151Bruce Gordon’s WIN has launched legal action to block Nine’s live streaming service 9Now in regional areas. Nic Christensen looks at the competing agendas that may be behind the move and the odds of the regional TV player being successful. 

I’m willing to bet Bruce Gordon isn’t the first media mogul to dream of switching off the internet.

But he is among the first to demand that major cities and towns, outside of the five main metropolitan areas, have their access to content geoblocked solely to protect his own corporate interests. 

WIN’s surprise legal action isn’t quite the equivalent of demanding that the “interweb” be turned off for his viewers, in areas such as Wollongong, Canberra and Mildura and other regional hubs (like most of Tasmania and Western Australian), that fall within his broadcast areas. But it’s definitely up there in ‘outside the box’ legal demands made by an Australian media mogul.

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