WIN reviewing ad sales structure after new affiliate deal with Ten

May 24, 2016 9:47

Andrew Lancaster expecting to make an announcement on advertising sales in the next week

Lancaster: expected to speak on ad sales next week

WIN TV could be contemplating rolling all or part of its advertising sales in with MCN as part of its new affiliation deal with Ten, announced this week.

In a widely-anticipated announcement, Ten confirmed it would be supplying programming to WIN after WIN’s previous supplier, Nine, joined forces with Southern Cross Austereo.

Ten secured a higher affiliate fee from WIN compared with the fee it brokered in its partnership with SCA.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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1 COMMENTS

Mark 25 May 16

Sorry Simon, slight nit-picking: Southern Cross Austereo, not Australia:

“after WIN’s previous supplier, Nine, joined forces with Southern Cross Australia.”

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