Windsorborn announces new senior paid media manager

Lauren Oswald has been named as the new senior paid media manager at Windsorborn.

The announcement:

Windsorborn has announced the appointment of Lauren Oswald in the role of senior paid media manager. In her role, Lauren will oversee the development and execution of paid media strategies for the studio’s clients.

With extensive experience in performance media, Lauren has previously worked with some of Australia’s largest agencies, including Atomic 212º and Yogurt Digital. She has successfully managed multi-market clients in both eCommerce and lead generation sectors. Her previous client experience includes Craveable Brands, P&O Cruises, Rodd & Gunn and Strandbags.

Will Reynolds, managing director said: “We’re thrilled to have Lauren join the Windsorborn team. She has the skills essential for our clients. Her understanding of our model – integrating performance, technology, and creativity is invaluable.

“Lauren is one of those people who is obsessed with data and generating results. It’s critical that our paid campaigns drive ROI for our clients, as well as being able to flex and adapt to the other marketing strategies in motion.”

Lauren Oswald said: “After meeting Will and the rest of the team, I was really excited about the Windsorborn model. Working within a full-stack marketing studio allows us to address our clients’ business goals holistically. Plus they are a bunch of really great people.”

Lauren will report to Benji Hugh the head of performance marketing.

Windsorborn recently celebrated its sixth birthday. Will credits its success to a modern, comprehensive and integrated model that fuses performance, technology and creativity teams – all under one roof.

Lauren will be working with some of Windsorborn’s key clients including Findex, Reach Out and Teachers Mutual Bank.

Source: Humanfind