Wingstop appoints Hello as agency of record ahead of Sydney launch

May 12, 2025 10:49

Ahead of its official launch this weekend, Wingstop Australia has appointed recently-rebranded Hello as its full-service agency of record, following a competitive pitch process.

The quick service restaurant (QSR) is officially launching in Sydney’s King’s Cross on May 17, and has appointed Hello to lead brand, creative, media, earned, experiential, digital, social, collaborator, in-store, POS and retail, and loyalty programs.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.