Winnebago launches new brand Avida
Winnebago Australia has launched a new brand Avida.
The announcement:
Winnebago Australia, after months of deliberation, has announced that it will be rebranding all its motorhomes effective February 28, 2013.
The new brand name is called Avida
At the suggestion of a paid professional branding company, the owner of the business, previously trading as Winnebago Australia, says he is changing the name to the much more Australian name : Avida. As i have nver heard of this ‘Australian’ word, I did a serch on the internet. Google tells me Avida is a very sophisticated software program, a non-invasive treatment clinic in Canberra, and multi-million dollar real estate development in the Phillipines.
I hope the owner of the business is happy with the ‘professional’ advice he has received.
When it comes to trusting a brand and a company, one that trades off the goodwill of another’s name is questionable.
Winnebago USA should never have let this drag on so long and all those years ago when they were aware of the breaches, should have nipped it in the bud.
I feel for all the dealers who are caught in the middle of this having to rebrand themselves – signage, stationery, advertising and so on. They are the victims of this breach of intellectual property. I have no sympathy for Binns and his business.
Hope your quality control improves with the new name ???