With net zero comes brand zero, a marketing move with an inconvenient truth
It’s more than greenwashing, argues The Houston Group’s head of consultancy Nick Foley.
When Coles and Woolworths both announce they will be carbon neutral before 2030, you know that climate change has mainstreamed.
As leaders return from a global thinktank on climate change in Glasgow, Scotland many businesses in Australia are not waiting for formal targets to be agreed. Rather, they’re racing to gain favour with consumers by pledging to reduce emissions. Expect to see more of this as sentiment shifts from ‘this greenhouse thing could be a problem’ to ‘Sheesh, we really need to sort this mess’.
