Wolfman David Williams and blogger Candice Lake front Gracie Otto Westfield film

Tim Burrowes

March 20, 2013 10:26

‘Wolfman’ Williams and blogger Lake reimagine Red Riding Hood

David ‘Wolfman’ Williams is the face of a new branded content campaign for Westfield created by PR agency Baker Brands.

The short film – “Fashion Lust” – is directed by Gracie Otto and stars fashion blogger and former model Candice Lake. Designed to promote Westfield’s winter fashion collection, it features a take on Red Riding Hood meeting the wolf. It is believed to be the first time that the luxury brands featured in the campaign have agreed to appear together in this way.

The film is the debut acting performance of the Manly rugby league player. The music track is by Azealia Banks.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

David Williams Westfield

4 COMMENTS

M 20 Mar 13

Apart from promoting the brand of beastiality, I genuinely can’t see what it’s selling… Just listing those brands doesn’t make me want to buy them over say any other fashion brands!

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lexi 20 Mar 13

Just a spelling mistake, it’s Azealia Banks.

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Robin Hicks 20 Mar 13

Hi Lexi,

Thanks for spotting – now amended.

Cheers,
Robin – Mumbrella

Paddy O'Brien 20 Mar 13

I have man lust for David Williams.

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