Women in media on the challenges of breaking into the industry today | Mumbrella360 video
In this session from June’s Mumbrella360 conference, four of Australia’s biggest female media personalities discuss being a media personality in the influencer age, breaking into the industry in today’s landscape, and why there aren’t more female talk back radio hosts.
It’s no longer easy to break into the radio industry through the traditional route of local stations, according to Fifi Box, co-host of the Fifi, Dave, Fev and Byron show on Fox FM.
During the following video, which was recorded during the Women in Media panel at Mumbrella360, she says: “More and more, seemingly you can be an influencer and suddenly you get an opportunity in the spotlight whether that’s on radio or television. It’s definitely not easy to do it the traditional way and that’s a shame.”
