Women still underrepresented across media finds latest study

February 14, 2023 9:24

Despite improvements, men continue to dominate the Australian media, from the newsroom to the boardroom, according to a new study.

The Women in Media Gender Scorecard, undertaken by iSentia for the not-for-profit, found that men accounted for 70% of quoted sources, with a similarly high figure included as experts.

The scorecard identifies core areas in media analytics (bylines, sources, experts) to monitor change and positive or negative shifts towards achieving parity for women. iSentia analysed 18,346 press, radio and TV news reports over a 14-day period, 18-31 July 2022, in compiling the research.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.