Women’s cricket relaunches, leans into post-Matildas boom

Cricket Australia and indie agency Apparent have launched the revamped Weber Women’s Big Bash League (WBBL) with a campaign heroing world-class players, titled ‘This and More’.

Designed to excite a new generation of fans and capitalise on the boom in women’s sport after the FIFA Women’s World Cup, the campaign demonstrates the ‘unrivalled greatness’ of the WBBL.