Women’s Health launches Celeb Sweats event
Pacific Magazines’ Women’s Health has launched a new workout event series in a bid to build more touchpoints with its audience.
The cover of the August edition of Women’s Health magazine
The announcement:
Women’s Health Australia has redefined the market to extend the reach and power of its brand through the launch of workout property, Celeb Sweats.
Just not giving me the genuine feels.
You can feel the money exchanging hands and the sponsorship dollars, and it just reeks with marketing nonsense.
Clearly WH are proud of themselves but just feels too on the nose.