Woolies appoints The Works for Everyday Rewards

In a big win for The Works, retail giant Woolworths has handed its Everyday Rewards business to the independent agency after a competitive pitch.

The win brings to an end Woolies’ relationship on the account with M&C Saatchi.

The announcement from the agency:

Woolworths have appointed The Works as the agency to their Everyday Rewards program. The Everyday Rewards loyalty card, which launched back in 2008, is now the biggest of its kind in Australia with over 6.4 million customers.