Woolies serves up mango for Christmas via M&C Saatchi

Kalila Welch

November 7, 2022 9:19

Woolworths has stepped into the festive season with a new Christmas brand campaign capturing how the joy of a mango signals an Australian Christmas.

Created in partnership with the brand’s creative agency, M&C Saatchi, the new campaign is a celebration of Australian fresh food and moments with family and friends.

The work is anchored by a 60-second campaign that was filmed on a mango farm in the Northern Territory – a long time supplier that has supplied mangoes to Woolworths for 13 years.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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