Woolies tops Roy Morgan’s Most Trusted Brands list again

October 26, 2023 9:46

Today, Roy Morgan announced the inaugural winners of the Trusted Brand Awards for 2023, and once again, Woolworths has taken the crown.

Woolworths has consistently been rated the ‘Most Trusted Brand’ for over three years now, and has been named ‘Best of the Best’ for the second year in a row.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.