Woolworths roll out latest Jamie Oliver campaign

Miranda Ward

May 19, 2014 12:55

Woolworths has rolled out the second stage of its Jamie Oliver-fronted campaign, after the celebrity chef signed on as brand ambassador last October.

Created by Droga5 in one of its final campaigns for the supermarket before it is replaced as lead agency by Leo Burnett, the spot features Oliver walking through a Woolworths store flanked by a number of employees, before a montage of people enjoying meals in various outdoor locations.

It ends with Oliver at a Woolworths BBQ.

https://www.youtube.com/watch?v=36UPXrn3Sqk

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Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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2 COMMENTS

cgt 19 May 14

“We went to Leo Burnett because they mentioned the words “fresh” six times and “Aussie” 4 times in 30 seconds. Droga only managed 5 and 3″

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AdGrunt 19 May 14

Was it shot in Australia this time?

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