Woolworths asks Aussies to roll up their sleeves in vaccine campaign
Supermarket giant Woolworths has launched its own vaccination campaign, indicating that “it’s time to roll up our sleeves” and get the jab.
The retailer released the new TVC last week via M&C Saatchi, with a simple message urging Australians to book a vaccine appointment, as it says it is playing its part.
The campaign plays up the ‘Aussie battler’ spirit, and states that “in times of crisis, Australians have always rolled up their sleeves and got the job done”.
